Description
Water utility communications planning must include the reality that the news media will be the messenger of the news, both good and bad. Understanding the components in the relationship between the media and the newsmaker can help to build an effective communications program, which in-turn, will impact upon overall public perception.
Product Details
- Published:
- 01/01/1994
- ISBN(s):
- 0898677726
- Number of Pages:
- 18
- File Size:
- 1 file
- Note:
- This product is unavailable in Ukraine, Russia, Belarus
